Variable Data Printing

Would you like higher response rates to your mailings?

Increased Response
Research studies have shown us that when businesses utilize full-color variable print for mailings, customers tend to respond more rapidly. Overall response rates may increase by as much as five times compared to standard mailings.

Communicating to each customer as an individual strengthens loyalty and builds share of customer. Consider that up to 68% of customers may stop purchasing from a company simply because they don't feel important. Full-color variable print from PIP can assist you in strengthening customer retention. Just imagine how being treated like an individual, unique person makes you feel. Most likely, you're more apt to purchase from, and remain loyal to, that company. You'll also be more open to information they send to you because it's personalized and makes you feel important.

What is variable print?
Variable print is personalized "print for one" using information that is unique to each individual recipient. Variable print uses an individual's name and personal information to create unique, individualized text within each document. Variable print also allows photos and graphics to be individualized for each document.

Three levels.
Essentially, there are three basic levels of variable print:
    1. Mail Merge/Basic Personalization
        Uses basic text and some graphics
    2. Versioning
        Uses text, graphics and specific variable information directed to a particular group of customers
    3. Advanced Personalization
        Full-color, highly personalized print using text, graphics and specific variable data
        to make each mail piece, newsletter or report unique to each recipient

Variable print can work for almost any document including direct mail pieces, brochures, proposals, reports, newsletters, catalogs. Just about any document can be as individual as each of your customers.

You have information about your customers. You know who your customers are and what they want. Chances are you have personal information such as names, locations, buying preferences, maybe photographs. Even if you don't have customer information in formal files, we can use your database or help you create one.

We have the technology. Our digital system extracts the information from your database, personalizes every document with customer information such as name, text, photos and graphics, and produces full-color printing.

Let's get started today so you can enjoy higher and faster response rates to your mailings and greater retention of your customers.